Custom item sales represent a much greater portion of the sales pie than you might guess. Maybe you don't normally make any sales and marketing efforts in this direction, because you believe it¹'just not your specialty, and thus, not worth the time to evaluate or develop. If so, you just also might be making a big mistake that dramatically reduces your profit potential. You've invested in your facility, inventory, and the time to learn about the industry and the products that make it spin. Now, take it to the next logical level and maximize the profit potential of these investments.

Start by asking everyone you see if they or someone they know buys customized items in any quantity for use as personal or business gifts, sales premiums or event remembrances. You¹ll find that the percentage of people who'll say "Yes" is much larger than you¹d expect. Premiums and incentives, along with the custom gift industry, is both huge and populated with products that fall short in terms of their true, long term value to the purchaser. Fact is we've all received dozens and dozens of business promo items, or "thank you" mementos for attending some event, all with someone's name, date or logo placed on it. And the worst thing about all of them is that they rarely get used with any consistency. Thus, the promotional value is all but lost. If it starts with a product that is loved and used, its¹ promo value will be significantly greater.

Fact is, people honestly want to own and give as gifts Csonka's fully accessorized travel cases. And if you let people know they can easily be laser engraved to incorporate a name, date, company logo or special occasion information, they will want to consider the ability to buy them from you. Csonka can turn around an order in about 2-3 weeks. And before you know it, with that first order, maybe you¹ve doubled the amount of cases you'd normally sell in a year. Then, one or more recipients of those cases will call you to get a quote for their own company or event. A great image of sample cases that Csonka has done for clients is available at: http://www.csonka.com/beta/popup_consumer_laserengraved.html

Also, remember to ask if they are interested in ordering some matching custom cigars. Nothing makes more sense than giving a beautiful custom travel humidor case filled with a few custom ringed cigars. Csonka is ready to assist with these and other custom products to help you increase sales and profitability. Please inquire about costs, prices and our sell sheet promo materials. We¹re ready to help you . . . SELL MORE Custom Items!