FACT: Over 84% of all people have a need for air purification or odor elimination in their homes, offices and every indoor environment. What does this tell you? The percentage of the market you serve is small in comparison to the universe of in-market consumers. So be prepared to sell the products you carry to anyone who needs them . . . not just to those in your core market.
EXAMPLE #1 Csonka AirCare Purifiers, also called Smoker Cloakers in tobacco markets, has seen triple digit growth every year due to multi-market viability. Though these were originally designed to eliminate lingering cigar odors, they¹re 100% effective for cigarettes, pipes, and all smoke odors . . . so expand your thinking today. Going beyond this, remember that all bars or nightclubs that might sell your cigars need odor elimination as well. It makes sense . . . and it makes money. Remember, not every smoker will buy one just to eliminate smoke odors. But by reminding them it will also please the spouse by eliminating their pet¹s odors, cooking smells, basement odors, and more . . . you¹ve just increased their salability by 400%. Keep thinking.
EXAMPLE #2 Owners and managers of pet shops, nail & hair salons, and other retail categories report a significantly increasing demand for air purification and odor control products. Their facilities have a definite need, and so do their customers. So first, solve your own air quality problem. Then second, promote your cleaner environment to everyone that visits. Let them experience how well it works, and find ways to tell them Csonka products are now available here, for purchase for use in their homes, offices, vehicles, and everywhere.
Remember you have an affinity relationship with someone who respects your opinion. They¹ll thank you for the opportunity to buy a Csonka, and they¹ll tell their friends and relatives . . . and you will definitely SELL MORE Air Purifiers!
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